Selected Writing: DuJour Magazine

As a foundational member of the digital team at DuJour Media, I led the digital project management of our website re-platforming to WordPress, established advanced email analytics, and streamlined multi-channel marketing workflows to expand the brand's luxury digital footprint. Beyond executing these technical and operational optimizations, I was an active editorial writer contributing to our award-winning digital and print content, and these published articles remain my favorite pieces of content.

• If Walls Could Talk…
• How to Buy a Masterpiece
• China: Through the Looking Glass
• Fashioning Andrew Bolton
• A Feminine Smoke

Case Study: Addison x GE

As the Project Manager for GE’s award-winning 2015 Annual Report microsite, I successfully navigated a tight timeline and constrained resources to deliver the launch on time, ultimately securing a first-prize ARC Award and multiple future contracts. I drove the project from inception to completion by leading client discovery sessions to align messaging, drafting comprehensive functional documentation, and managing the Statement of Work and subsequent Work Change Orders. Throughout the development life cycle, I orchestrated cross-functional collaboration between creative and development teams, pro-actively mitigated risks with stakeholders, and directed quality assurance until final deployment. Beyond managing logistics, I focused on team empowerment, fostering a collaborative and high-energy environment that inspired peak performance and kept this high-stakes, highly compliant initiative strictly on track.

Site URL (currently not live): http://www.ge.com/ar2015/
Addison’s case study URL: https://addison.com/case_studies/ge-annual-report-2015/

Case Study: Addison x
King & Spalding

As the Digital Producer for King & Spalding’s full brand and website redesign, I successfully modernized the firm's digital presence to increase market reach while preserving its prestigious legacy. I served as the primary bridge between client stakeholders and our creative teams, translating complex discovery insights into actionable documentation, taxonomy systems, and behavior guides. Managing cross-functional timelines and strict launch deadlines, I coordinated with internal departments, external clients, and editorial teams to completely revamp the site’s messaging and introduce media-rich storytelling. By structuring and overseeing this end-to-end project lifecycle, I delivered a highly accessible, cross-platform product that remains a core asset for the firm's digital strategy today.

Site URL: https://www.kslaw.com/ 
Addison’s case study URL: https://addison.com/case_studies/king-spalding-website/

Case Study: Codeword x Google

During my time working with Think with Google, I played a key role in positioning the platform as a globally trusted marketing publication and a go-to resource for the advertising world. To maintain this high standard of authority, I managed the end-to-end editorial pipeline, ensuring every piece of content underwent rigorous, multi-staged reviews by editors and QA teams to achieve zero-error publishing. This meticulous process supported the creation of a vast library of high-impact assets—including editorial content, sales tools, social media assets, infographics, case studies, and research reports—that solidified Google as a definitive leader in digital marketing.

Site URL: https://www.thinkwithgoogle.com/next/
Codeword's Case Study: https://www.codewordagency.com/case-study/google/